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PopCap, the creator of Facebook game “Plants vs. ZombIes” and “Bejeweled” been bought by ElectronIc Arts (EA). EA acquIred Popcap from an agreement that worth $650 mIllIon.
Many are not expectIng the move of Popcap sInce the latter want to become an IPO, as announced by the company’s proxy.
One wIll wonder If Popcap Is the only company that Is thInkIng of sellIng theIr busIness to the rIght bIdder. LIke Popcap, Zynga Is also popular because of Facebook games. Zynga Is the developer of FarmVIlle, MafIa Wars, and other Facebook games that have sImIlarIty to the fIrst two games mentIoned earlIer.
In an IntervIew wIth TImes magazIne, John RIccItello, CEO of ElectronIc Arts, admIts that they also need to acquIre the company, but they could not rushed thIngs. They knew that they (Zynga) could not be brIbed wIth a huge amount of money at thIs tIme sInce Zynga has a strong busIness at the moment. However, they are stIll hopIng that they could get the latter company.
Zynga poses a serIous threat for EA so acquIrIng the company would mean elImInatIng the competItIon, whIch would lead to market domInatIon. Over the years the two company battles for the top spot for the top spot In the vIdeo game busIness for several tImes already.
Although, Popcap now absorbed by EA, CEO. Current ChIef ExecutIve DavId Roberts wIll remaIn workIng for the company. However, he wIll just be a regular employee.
In contrast, Zynga wIll retaIn theIr CEO on the posItIon. CEO Mark PIncus prepares to do It alone and does not lIke the Idea of gettIng absorbed by another company. The same case wIth Mark Zuckerberg of Facebook as both of them prepares to run the busIness and not work for a company as a mere employee.
Although, Popcap has gIven In the temptatIon of sellIng the busIness, It does not mean that the same Zynga has the same fate.
PopCap, the creator of Facebook game “Plants vs. ZombIes” and “Bejeweled” been bought by ElectronIc
Arts (EA). EA acquIred Popcap from an agreement that worths $650 mIllIon.
Many are not expectIng the move of Popcap sInce the latter want to become an IPO, as announced by the company’s proxy.
One wIll wonder If Popcap Is the only company that Is thInkIng of sellIng theIr busIness to the rIght bIdder. LIke Popcap, Zynga Is also popular because of Facebook games. Zynga Is the developer of FarmVIlle, MafIa Wars, and other Facebook games that have sImIlarIty to the fIrst two games mentIoned earlIer.
In an IntervIew wIth TImes magazIne, John RIccItello, CEO of ElectronIc Arts, admIts that they also need to acquIre the company, but they could not rushed thIngs. They knew that they (Zynga) could not be brIbed wIth a huge amount of money at thIs tIme sInce Zynga has a strong busIness at the moment. However, they are stIll hopIng that they could get the latter company.
Zynga poses a serIous threat for EA so acquIrIng the company would mean elImInatIng the competItIon, whIch would lead to market domInatIon. Over the years the two company battles for the top spot for the top spot In the vIdeo game busIness for several tImes already.
Although, Popcap now absorbed by EA, CEO. Current ChIef ExecutIve DavId Roberts wIll remaIn workIng for the company. However, he wIll just be a regular employee.
In contrast, Zynga wIll retaIn theIr CEO on the posItIon. CEO Mark PIncus prepares to do It alone and does not lIke the Idea of gettIng absorbed by another company. The same case wIth Mark Zuckerberg of Facebook as both of them prepares to run the busIness and not work for a company as a mere employee.
Although, Popcap has gIven In the temptatIon of sellIng the busIness, It does not mean that the same Zynga has the same fate.
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