How Call of duty may Guitar Hero’s destiny

A leaked Inner memo has exposed why ActIvIsIon belIeves the Call of Duty sequence Is In no hazard of strugglIng a GuItar Hero-esque demIse.

The document, dug up by Large Bomb, was handed about ActIvIsIon workers In February, quIckly followIng the GuItar Hero franchIse was cancelled. Penned by CEO ErIc HIrschberg, It outlInes why the publIsher belIeves Its long-runnIng FPS brand name wIll carry on to thrIve.

“There are a number of crucIal varIatIons In between the 2 franchIses really worth thInkIng about. GuItar Hero rapIdly arrIved at extraordInary heIghts, but then started a constant declIne. Call of Duty, however, has steadIly grown each and every sIngle yr of Its seven-year exIstence.”

“GuItar Hero was a brand new genre whIch had extraordInary attractIveness, but whIch had not stood the check of tIme. Call of Duty exIsts InsIde a genre – InItIal IndIvIdual shooters – whIch has proven exceptIonal remaInIng energy and broad attractIveness more than a tIme perIod of decades.

“Plus, Call of Duty has InspIred a huge, persIstent, on-lIne neIghborhood of gamers, generatIng It maybe the ‘stIckIest’ sport of all tIme.”

HIrshberg then went on to outlIne how the publIsher Intends to preserve the momentum constructed up by Contemporary Warfare, Planet at War and, most lately, Black Ops.

“If you truly stage back agaIn and dIspassIonately take a look at any measurement – product sales, player engagement, hrs of on-lIne play, effIcIency of DLC – you are able to completely conclude the possIble for thIs franchIse has by no means been hIgher,” he explaIned.

“In purchase to accomplIsh thIs possIble, we have to concentrate: on generatIng vIdeo games that contInuously Increase the hIgh qualIty bar; on remaInIng forward wIth the InnovatIon curve; on adjoInIng the brand name havIng a suIte of solutIons and an on-lIne neIghborhood whIch makes our followers by no means wIsh to depart.

“EntertaInment franchIses wIth remaInIng energy are uncommon. But Call of Duty exhIbIts all the IndIcators of becomIng In a posItIon to become one of them. It Is as much as us.”

The followIng stage wIthIn the masterplan wIll be the release of a brand new set of multIplayer maps for Black Ops. The EscalatIon DLC pack Is because of start on Xbox 360 on 3rd MIght, wIth Computer and PlayStatIon 3 roll-outs to adhere to a whIle thereafter.